Search results for "persuasive communication"
showing 10 items of 12 documents
The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content
2020
Persuasion knowledge is an established construct in the explanation of recipients’ coping with persuasive communication. It gains particular importance when persuasion attempts are covert. This is ...
Binding communication at the service of organ donations
2010
International audience; Le but du projet était de diminuer le taux de refus des dons de cornées par les familles des personnes décédées, lors des demandes effectuées au téléphone par les coordinateurs des greffes d'un Centre Hospitalier Universitaire français. La démarche s'est déroulée en plusieurs étapes : 1/ recherche d'un consensus, par les coordinateurs des greffes, sur une > d'entretien téléphonique avec les familles des personnes décédées ; 2/ optimisation de cette pratique à la lumière du paradigme de la communication engageante. La différence essentielle entre > et > tient aux actes > (un versus deux) que les coordinateurs doivent s'efforcer d'obtenir de la part des familles avant …
The Power of Odor Persuasion: The Incorporation of Olfactory Cues in Virtual Environments for Personalized Relaxation
2021
Olfaction is the most ancient sense and is directly connected with emotional areas in the brain. It gives rise to perception linked to emotion both in everyday life and in memory-recall activities. Despite its emotional primacy in perception and its role in sampling the real physical world, olfaction is rarely used in clinical psychological settings because it relies on stimuli that are difficult to deliver. However, recent developments in virtual-reality tools are creating novel possibilities for the engagement of the sense of smell in this field. In this article, we present the relevant features of olfaction for relaxation purposes and then discuss possible future applications of involvi…
Stereotypes in Persuasive Communication: Influence Exerted by a Disapproved Source
2004
The present paper examines how someone's use of stereotypes can exert influence over others’ judgments. In the 2 studies reported here, participants were presented with messages containing information provided by a source. In Study 1, the source was an in-group member. The messages were manipulated in a between-subjects design so that participants were either given stereotypical or counterstereotypical information. After being given a hint regarding the source's estimate, participants were asked to provide their own estimates about a number of points displayed on a computer screen. Results indicate that participants tended to use as an anchor the estimate provided by the source that made us…
Self-persuasion on Facebook increases alcohol risk perception
2018
Contains fulltext : 198083.pdf (Publisher’s version ) (Closed access) In this experiment, we examined if participating in a Facebook group by generating antialcohol arguments (self-persuasion) is more effective than reading antialcohol posts of others (direct persuasion) in changing alcohol consumption, risk perception, and attitudes. In addition, it was examined if submitting posts moderated these effects. Participants logged into their Facebook account and joined a group that contained posts with antialcohol arguments. They either generated their own arguments with or without posting them, or read those present in the group with or without posting that they had read them. Next, participan…
Using Power as a Negative Cue: How Conspiracy Mentality Affects Epistemic Trust in Sources of Historical Knowledge.
2018
Classical theories of attitude change point to the positive effect of source expertise on perceived source credibility persuasion, but there is an ongoing societal debate on the increase in anti-elitist sentiments and conspiracy theories regarding the allegedly untrustworthy power elite. In one correlational ( N = 275) and three experimental studies ( N = 195, N = 464, N = 225), we tested the novel idea that people who endorse a conspiratorial mind-set (conspiracy mentality) indeed exhibit markedly different reactions to cues of epistemic authoritativeness than those who do not: Whereas the perceived credibility of powerful sources decreased with the recipients' conspiracy mentality, that o…
Loss framing effect on reducing excessive red and processed meat consumption: Evidence from Italy
2023
A reduction of meat consumption is crucial for addressing public health problems, especially in industrialized countries. Among low-cost interventions, emotionally provocative health-information strategies could be effective options in fostering meat reduction. Through an online experimental survey, administrated to a quota-based national sample (N = 1142), this study analysed the profile of Italians consuming red/processed meat above World Health Organization (WHO) recommended amounts. Via a between-subjects design, the research tested whether two health frame-nudges (societal impact and individual impact of over consumption) persuaded these individuals to reduce future meat consumption. R…
GM foods in Spanish newspapers.
2002
Effects of the Binding Communication Paradigm on Attitudes
2012
International audience; The binding communication approach is situated at the intersection of research on persuasive communication and commitment. Binding communication refers to the combination of a preparatory act involving commitment and a persuasive message. Two studies showed that differences in attitudes toward recycling (Study 1) or swimming (Study 2) are more likely to occur following a persuasive message combined with a preparatory act involving commitment (i.e., binding communication) as compared to either technique alone. Specifically, in Study 1 we observed a more favorable attitude toward recycling in the binding communication condition compared to the conditions involving only…
COVID–19. Effect of Moral Messages to Persuade the Population to Stay at Home in Spain, Chile, and Colombia
2021
1.362 / 5.000 Resultados de traducción Analizar si el contenido de tres mensajes morales (deontológico, utilitarismo ético, virtud ética) y un mensaje de control afectan diferencialmente la probabilidad de realizar cuatro comportamientos: lavarse las manos, participar en reuniones públicas, quedarse en casa/evitar el contacto social y reenviar el mensaje para informar a más personas. En nuestro estudio, el emisor del mensaje es un profesor universitario. Estas variables se miden en términos de sus intenciones de comportamiento y las intenciones de comportamiento de los demás (creencias sobre el comportamiento de los demás). Ensayo controlado aleatorizado. Nuestro estudio incluye el análisis…